Let’s find out!
Read more: Is the Oura webby worthy?Is Oura Webby Worthy?
What is so special?
The Oura Ring is a new gadget that tracks almost everything from workouts to sleep cycles to period cycle tracking you name it this small ring does it. The website offers users a sleek appeal to what the Oura ring is about. The site features a clear and concise platform that makes it easy for users who are interested or currently using to navigate the site.
Overall Content
The Oura Ring site has many different navigational uses that help the overall user experience be easy and enjoyable. The first page users see on the site is of course the homepage, the homepage offers viewers a large overview of the product itself and the features behind it. They use research behind the product as well that shows studies of the product’s effectiveness and benefits. The homepage is effortlessly designed to flow well and create easy navigational areas that don’t distract or overcomplicate the features and the overall site design. In terms of clarity, the design is very concise and easy to understand. Each category and page are laid out in synchrony with the content. In terms of navigation, each click is directly followed by specific content, there is a navigational bar where users can search for anything on the site, and it comes up in a matter of seconds and even offers suggestions. There is well-backed-up research that is shown throughout the site that details why the product is strong and allows users to have insight into the many benefits that the product could potentially offer. After viewing the site with just an initial sweep it is extremely easy to understand what the product is and its inner workings, and it is very easy to navigate throughout the site.
User Experience
The usability of the Oura site is simple and clean. It is accessible and inclusive, the design incorporates mellow colors that attract the eye and easy-to-read fonts, and articles. With that being said the usability of the site is very simple which can mainly be because of the simplistic design. This made the user experience a delight when I first viewed it did not take me long to explore the whole site. Each part flows into the next, the call-to-action buttons bring the user right to where they need to be with no wait and almost no loading time. The call-to-action buttons are also another great design feature because they are easy to see, read, and pick out as soon as the user clicks on the desired button it directs them straight to where they need to be. Additionally, once navigated to the designated spot there are more easy-to-see navigational options to jump users to the next desired article or feature without having to reach the homepage again. Many websites scrolling can be sloppy and often I have scrolled on some clothing or product pages and with an easy mistake my spot is lost, and I am at the top of the page. The arrows are very direct, and it is not easy to lose the spot where the user is viewing additionally, more buttons will direct you to the top or bottom of the page if chosen. The layout of the site is very responsive and cohesive with the entire theme. The interface is overall user-friendly and is easy to engage with making for a good user experience.
An example here of how one navigation brings users to another ( the read more section)
Accessibility
The site is very accessible and inclusive, users can find the inclusion languages that are not just English, alt texts, and very vivid descriptions that are great for users who may struggle with these aspects normally. The site can reach a wide audience with its inclusive navigation for those with visual impairments and those who speak different languages. By doing this they can extend to a more inclusive audience since they are including these elements that many sites do not normally include. They also include a great section for support, users are able to chat or contact support in several different ways. The product is well branded and demonstrated and allows users to see many different aspects, studies, articles, and visuals of how the product works, what it is, and how it pertains to the consumer’s lives.
Inspiration
The site design has given me a lot of inspiration for my site. I love the brightness behind it and the easy colors. They have given me many ideas that I would not have thought of before such as navigation for my top and bottom pages, the inclusive options for different viewers. They prioritized user experience and accessibility which I think is a major gain when looking for traffic to a site. It is very integrated with each part of the site and each section is backed by something and leads to yet another important article, image, etc. that supports the product. The site is valuable in showing how creating a simple design keeps the site interface clean and intern makes the user experience easy and keeps the user wanting to continue to explore and return. I will be incorporating aspects of the overall layout and navigational tactics throughout my website, and I can only hope it displays the content as well as Oura has.
Is the Oura worthy of the webby?
So, to answer the question Yes!! A million times the OURA website is worthy of the webby, with its accessible and simple design it has created a user experience that is such a breeze and showcases how innovative the site is. It incorporates every design aspect and ties it to the product and the easy navigation allows users to land anywhere they need throughout the site with ease. The site not only does a great job of what it is supposed to do which is display and sell its product, but it also gives great insight into how every aspect of a website matters and provides clear examples that can show others if they use elements such as these their website may also be webby worthy. Overall, after visiting the OURA website, I was even more convinced that I needed this unique product!